A ruler will be respected when he is a genuine friend [or] a genuine enemy, that is, when he declares himself unambiguously for one side and against the other. This policy will always bring better results than neutrality.
It is worth noting that you can be hated just as much for the good you do as the bad.
You’ll be held in contempt if you’re seen as changeable, superficial, fearful, effeminate or indecisive.
In general, people judge by appearances than first-hand experience, because everyone gets to see you but hardly anyone deals with you directly.
People are so gullible and so caught up with immediate concerns that a con man will always find someone ready to be conned.
The reader must bear in mind that there are two ways of doing battle: using the law and using force. Typically, humans use laws and animals use force.
Above all, [a ruler] mustn’t seize other people’s property. A man will sooner forget the death of his father than the loss of his inheritance.
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